Breitbart Unmasked - Back-To-Basics Men’s Razor Design A Hit On Kickstarter

by Morgan Nordstrom September 21, 2014

A Canadian student-run startup named Rockwell Razors was successfully funded in less than 24 hours this past week through their Kickstarter campaign, and is well on its way to raising over $250,000 in startup funds, according to a press release put out by the founders.

Rockwell Razors’ first product is a “stainless steel, adjustable razor” that uses inexpensive, recyclable double-edge blades.

The co-founders of Rockwell Razors, Gareth Everard, 21, and Morgan Nordstrom, 20, got tired of the burning, itching, and razor burn they experienced with modern razors. They also were tired of having to replace their with inexpensive, and often ineffective, blades too often. So they sought to build a better razor design and return back to basics, in search of the perfect shave.

Their solution? A re-engineered safety razor, which was the popular shaving tool in the 1900’s before mass production and marketing led to the sale of more profitable, lower quality disposable razors.

The double-edge razor blades used in the Rockwell Razor are a fraction of the cost of cartridge razors. The Rockwell 6S Razor’s stainless steel components, all forged in the USA, are built last a lifetime. Gareth Everard, a fourth-year science student at Western University, and Morgan Nordstrom, a third-year engineering student used rapid modeling to produce a series of 3D printed prototypes of the 6S razor. They refined the design with successive shave-ready prototypes over months before the co-founders reached out to advanced manufacturers to validate their design and launch the funding campaign.

Morgan explains, “We think this Kickstarter has exploded beyond our wildest expectations because there is a massive demand for an innovative, well-made razor that delivers real value.”

The Rockwell 6S design comes in six adjustable sizes, so every man can find his perfect shave. “We’re thrilled at the response to our campaign” says Gareth, a fourth-year student at Western University. “It’s great to see the Rockwell 6S resonate with so many people from around the world, who are rebelling against expensive cartridges and upgrading their shave.”

You can learn more at http://www.rockwellrazors.com. The Rockwell 6S is available on Kickstarter

Original Article


Morgan Nordstrom
Morgan Nordstrom

Author

Co-Founder Rockwell Razors




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